T-Mobile

While at Conill Saatchi & Saatchi, my first creative role was as a Social Creative on the T-Mobile USA Latino account. Bringing the relatable content to our fans as well as keeping them abreast of new features in mobile was incredibly fun. Here are a few examples of Evergreen content.

Client: T-Mobile US Latino

Product: Evergreen

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For the below pieces, we aimed to reach Latinos with meme-fied versions of popular sayings for special occasions like Father's Day (aka El Día de los Padres) to keep cultural conversations going without always talking about the smartphone.

Aim: This Father's Day, celebrate the wise sayings that your Dad drilled into your brain while you were growing up and let him know he's still the boss.

Role: Copywriter, Concept

Featured

Mar 20, 2015