Target Holiday 2017

For every retailer across the country, the holiday season is a big deal.  Target aimed to stand out among the rest with a rich and beautiful narrative.

The sentiment behind our campaign was bringing the joy of the holidays together.

How did we do that? We went home. To your home. My home. The holidays always happen at home and that ultimately brings everyone joy. In 2017, we enlisted the help of two kids, Bullseye the dog, and all their friends to transform a house into a home for the holidays. Our cast of characters lead us through the beats of the campaign, hitting on every major moment of the holiday season, from Thanksgiving to Christmas. 

Product priorities were placed in each spot from the latest in apparel, special weekend deals, and convenient services like Order Pickup.

My role was to make the campaign culturally relevant to the Hispanic consumer.  It couldn't simply be a translation. Because as we know, the best parts of culture are usually lost in translation.