Back to School is a crucial time for Target and this year was no different! We were tasked with finding a fun and unique way to speak to Hispanic shoppers during this time of year, particularly Moms who stay on top of their kids' needs and appreciate finding everything they need in one spot.
Using the spirited "Ready, Set, Prep!" as our campaign tagline, we made our spots relevant to Latinos with musical chants that held up culturally to both Mom and her kids.
While reassuring parents they'd find everything their kids need to kick off the school year on the right foot, we also cheered them on from the sidelines with custom tracks to get them going. The campaign aired nationally on both TV and radio.