Tillamook melts fans at a local level

In 2020, Tillamook wanted to share its creamy, cheesy goodness with new fans outside of their immediate location. Expanding east and beyond required Tillamook to get creative with placements and messaging. My partner Grace and I began to dig deep into each placement and location so we could best attract cheese and ice cream lovers.

Placements varied from Top Golf to hybrid car charging stations, outside of stadiums and inside of train cars.

Below is just a taste of the OOH campaign we launched in support of Tillamook Cheese & Ice Cream under the 2020 brand campaign known as Do Right By Every Bite. The ethos behind this campaign is that Tillamook does right by every bite so that you can, too. Upgrading your meals and your snacks with better ingredients means better bites.

Therefore, the copy had to deliver on that message and make cheese and ice cream lovers fall head over heels for Tillamook cheese and ice cream. 😋

ATLANTA

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NEW YORK

Being that people riding the LIRR might encounter a delicious bisque, we thought this headline would surely catch their attention and ensure they have a proper cheddar in their grilled cheese to accompany that tasty bisque.

LOS ANGELES

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