The ask: Capture Heineken's commitment to supporting Latin music through its sponsorship of the Latin Grammys.
How it worked: Our social activation consisted of a three day shoot at the Heineken House inside the MGM Grand at Las Vegas to execute shot list, create/edit recap content each night, and publish the next day in both English and Spanish.
A total of (3) Instagram videos captured the highlights of each night, including artist performances.
Platforms: IG, TW, FB
Agency: Wieden + Kennedy, New York
Role: Social Creative, Community Manager
Delivered on: Video scripts, shot list, and social copy