Departure Roulette Roadshow

After the success of Departure Roulette, we took to Twitter and found that multiple people claimed that given the chance, they'd also jump on plane to anywhere.    So, we brought the Departure Roulette board straight to them so they could prove it. 

My role as Social Creative/Community Manager was to dig through tweets and help find the lucky candidates that we would end up surprising.

Production would then vet them and arrange for them to be taken on their surprise trip.

In the end, we sent a group of people off to a new adventure to support Heineken's Dropped campaign. #OpenYourWorld