Día de la Independencia, Heineken USA

Product: Heineken Lager 

Evergreen content for #OpenYourWorld

Aim: We were tasked to find an authentic way to express that Heineken could be a part of El Grito, a day of significance in Mexico as its Independence Day, but also to biculturals in the States who pay homage to their roots. 

Post copy: You don't have to hail from Mexico to hail to Mexico. #openyourworld

Platforms: Facebook, Twitter

Role: Copywriter, Concept