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The Art Class brand at Target is an apparel line designed by kids for kids. For the Fall Semester launch, we were tasked with putting together an inspiring event for the big collection reveal.
Our designers were a group of talented social media influencers. Each of them customized two pieces from the collection, plus a pack of pins and patches to match.
We kicked off the fun at the Target West Hollywood store where we held a runway show, live musical performances, celeb meet and greets and a special art wall where kids of all ages could express their creativity. Together with a customized tote, art supplies and pins, kids were able to decorate their own swag bag.